Shred

Shred is a brand founded in 2006 by Italian alpine skier and two-time Olympic champion Ted Ligety and industrial engineer Carlo Salmini. The brand was born out of a passion for winter sports and a desire to create the best protective gear that not only meets the highest safety standards but also features modern design and functionality.

Shred specializes in the production of goggles, helmets, protectors, and other accessories aimed at maximizing user safety and comfort. The brand’s products stand out for their use of advanced technologies, such as NoShock, a multi-layered impact-absorbing structure, and ShredWide™ mirrored lenses technology, which provides a wider field of vision. The brand is particularly valued among professional athletes and demanding amateurs for its reliability, durability, and meticulous attention to detail. Shred continually strives for innovation to meet the needs of the most demanding users worldwide.